Twitter is a hugely popular social networking site, across the world and its popularity is only increasing by the day. Apart from providing and easily accessible medium for general users, Twitter has also diversified its utility are an important and effective marketing and informational tool for the users and providers alike. Since the potential usage of Twitter is so vast, people often resort to additional applications and tools which can make the process of tweeting easier and more pleasant. This demand for twitter applications has created an ancillary application industry, which is almost as big as the twitter network itself. There are so many thousands of applications, which are aimed to perform specific and varied functions that it becomes difficult to determine what to use and what not. The usage of twitter applications will have to be determined by the type of usage of the tweeters. People who are into general networking can use the regular site enhancing and experience enhancing twitter applications. They can decide on the types by understanding their requirements and using relevant applications. People who use twitter for marketing purposes can benefit greatly by using all the twitter applications that are aimed specifically to reduce user time.
Most of the automated twitter applications can help marketers to optimize their products, increase their followers, and ensure that their promotional activities reach all of their audience. In fact, there are twitter applications that can complete the entire sales and marketing processes and can become a revenue generating option on their own. Information sharing users can select twitter applications that can send their information to the right audience. There are applications that can increase the target base of the users and can also help in target base retention. Information seekers can use applications that reaches out to many different sources of the users’ desired information and can help them keep in touch with these sources on a constant basis. The utility and benefits of each application can vary for each user and are entirely dependent on the requirement and actual implementation of the users. There is no denying the fact that twitter applications can enhance the overall experience of the twitter medium. They can also optimize the usage and can help users achieve their goals in an efficient and easy manner. Many applications are available free of cost and there are some customized ones that can be purchased for a price.